Elton John AIDS Foundation launches Marmite based on album

The jar is inspired by the 1973 album cover which depicts the pop star stepping onto a yellow brick road while wearing a pink bomber jacket.

The launch of the special jar forms part of a three-year partnership between the popular condiment producer and the charity with Marmite set to donate £800,000 to support the foundation's work in the UK.

The charity was founded by Sir Elton John in 1992 and supports frontline partners to prevent HIV infections and tackle the stigma associated with the conditions while providing care to vulnerable communities.

To end AIDS we must level the playing field by tackling the inequalities and stigma that prevent people from accessing the care they desperately need. This means:

🧡Protecting LGBTQ+ rights
🧡Reaching young people where they are
🧡Treating people who use drugs with compassion pic.twitter.com/Wvod97Bn1v

— Elton John AIDS Foundation (@ejaf) October 31, 2023

Elton John AIDS Foundation praises 'incredible' partnership with Marmite 

Anne Aslett, chief executive of the Elton John AIDS Foundation, said: “What started as a singular, limited-edition jar in 2022 has evolved into an incredible three-year partnership between Marmite and the foundation.

“This jar is not only an homage to Elton’s artistic excellence but will also help to raise much-needed awareness of our ongoing mission to end AIDS.

“Globally, three new people are diagnosed with HIV every minute and over nine million people are not currently accessing the treatment that could save their lives.

“With Marmite’s generous support, we can continue our work to provide those most at risk of HIV/Aids with the treatment, care and support they desperately need.

“Through our partnership we also work together to spread the love and compassion that is needed to break down the stigma standing in the way of ending Aids for all.”

Here’s a throwback to our film which highlights the importance of ending stigma and ensuring that everyone has access to the support and resources they need.

Join us. Change how you see people who use drugs: https://t.co/uGVEfVzEel pic.twitter.com/cuunKrsGl4

— Elton John AIDS Foundation (@ejaf) November 1, 2023

This comes after Sir Elton joined forces with Marmite to release a Rocket Man-inspired jar.

Marmite brand manager Laura Iliffe said: “We’re incredibly proud to announce Marmite’s three-year partnership with the Elton John AIDS Foundation, and what better way to begin than with a showstopping new jar that celebrates one of Elton’s most iconic albums.

“We’re confident that Marmite and Elton fans alike will be excited to welcome this new design to their collection and add a touch of glamour to their daily breakfast spread.”

The limited-edition jar is exclusively available from Sainsbury’s stores across the UK.