A bakery owner from Wimbledon will appear on a Channel 4 competition tonight where the winner will see their products sold in Aldi stores across the country.
Silvi Cives, 40, will appear on Aldi’s Next Big Thing today at 8pm to compete for a “life-changing contract” to stock Aldi stores nationwide.
She is the founder of London Apron - a bakery business that specialises in plant-based meringues made with 100 per cent natural, vegan and gluten-free ingredients.
Silvi, who is originally from Argentina, spotted a gap in the market for vegan meringues and has since been perfecting her recipe that leaves out the eggs and uses the water from boiled chickpeas, also known as aquafaba.
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She first started the business in her own kitchen but now owns a small production site in Wimbledon where she makes the mini vegan meringues.
Currently, Silvi sells her meringues in Planet Organic and Holland and Barrett but she is now eyeing a gap on Aldi’s shelves, saying that “Aldi could be the first supermarket in the world to stock vegan meringues.”
The program is hosted by Anita Rani, of Countryfile and BBC Radio 4 and Chris Bavin, of Britain's Best Home Cook and Eat Well for Less.
The six-part series sees suppliers compete to have their goods stocked from six different categories such as dinners, treats, baked goods and cupboard store supplies.
The products are presented to Julie Ashfield, Managing Director of Buying at Aldi UK, who considers factors such as price, packaging, shopper demand, and the ability to scale up, before whittling contestants down to two finalists.
The final two are then given four weeks to address any feedback, before presenting improved products to Julie for a final time and she will then decide which product will appear as a Special buy in 970 Aldi stores.
The supermarket has said that Aldi’s Next Big Thing is part of the brands “ongoing commitment to locally sourced products”.
Aldi claims to have invested an extra £1.6 billion with British suppliers since the start of the pandemic, including £125 million spent with meat, poultry and dairy farmers in the UK.
Aldi says it is working to “prioritise home-grown suppliers” as it is reportedly plans to spend an additional £3.5 billion a year with British businesses by the end of 2025.
To find out if Silvi made it on to Aldi’s shelves watch Aldi’s Next Big Thing on Channel 4, every Thursday 8pm until 24th November – Silvi will make her first appearance tonight.
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