A man who cycles around Wimbledon on an amazing technicolour bicycle is a familiar sight around the town.
It is adorned with everything from feathers to tinsel, tassels and trophies, parades a union jack flag, with a cassette player and speakers blasting out dance music.
At night it glows with disco lights.
Now the ‘golden man’ himself has revealed his motivation for taking to the streets - to make people happy.
Referring to himself as James Bond and declining to give his real name, he said he had been doing what he calls ‘the show’ for twelve years.
He said: "The petrol that keeps me going is I see so many happy people - this is the reward I get.
"I have not got a penny for it in 12 years but seeing people happy - that’s why I do it."
The self-confessed recluse, who also describes himself as an artist and inventor and sits on a golden throne at his Recency style home in a room with a giant chandeliers, often sees decorations in pound shops and adds to the bike and his jacket.
"I made everything myself - I’m a perfectionist so it takes a long time," he said.
He has two bicycles he uses - one small and one larger one, both equally adorned.
"I hope to do it for quite a while," he said.
"I like to think of it as a show".
He was born in Wimbledon but lived in Pattaya in Thailand for ten years where he dressed up and cycled the Thai streets, becoming a regular fixture on Thai television and magazines.
He moved back to Wimbledon in 2012 and now lives in Bernard Gardens where he starts his journeys.
'James Bond' is a familiar sight on The Broadway.
He covers 12 miles in two and a half hours, three or four times a week, but lately has been venturing further afield to Harrods in central London.
The Wimbledon route sees him travel down The Broadway from Wimbledon Village before heading to Hartfield Road and on to Tooting and sometimes Balham.
He enjoys seeing people wave at him and mums turn their pushchairs around for children to see the spectacle.
"It brings people together," he added.
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